SHEIN has fully gone shameless thief mode. Ugh.
Hey guys,
SHEIN is at it again, stealing designs without making even the slightest effort to hide what they’re doing. Remember when the company president called me and promised this wouldn’t happen again? Well, here we are. They’re not only stealing the designs, but the entire vision for each one; From how the design is styled to how the model is posed. It’s ridiculous.
The receipts
You know I’ve got ’em. Funny how it was never supposed to happen again yet I keep finding MORE?! I don’t know if I should laugh or cry.
Victim #1: Hiking Superskort
How creative of you to pair your copy of my skort with a white top, on a model with the same skin tone.
Victim #2: Bungee Superskort
I guess when I said, “Stop stealing my skort design,” SHEIN actually heard “Help yourself to all of my skort designs.”
Victim #3: Bungee Sklegging
I don’t even know what to say. Having your model hold a tennis racket doesn’t make anything about this original.
Victim #4: Tie-Breaker Superdress
Sigh…
Victim #5: Twirl Dress
Annnnd another attempt to copy the entire look.
Victim #6: Corset Bra
Guys, I AM SO TIRED.
This has to stop.
SHEIN seems to think they can steal a design, take it down when “caught,” and relist it under a different name. Their inventory is so massive (hi, fast fashion), that they assume stolen designs are easy to “hide,” like a dupe of my Pirouette Skort, listed with 14 pages of other skorts.
But we’re catching on. Designers and small business owners like me are watching. Our communities are watching. And we’re fighting.
And if you still think I’m “overreacting,” tell that to hundreds of other small business owners who unknowingly worked for free to contribute to SHEIN’s $32 billion of revenue in 2023…
To Mr. Chiao,
Tell me sir, what is the point of running a business with no integrity? Building a brand with no trust? I guess for $32.5 billion a year, you think stealing is just a way of business, don’t you?
To my community,
I didn’t want to bring this up again but I just can’t keep it in. I am boiling over with disappointment and anger. SHEIN doing this to me is one thing, but the people who will end up commenting on my post defending this billion-dollar corporation is a whole ‘nother kind of twisted.
SHEIN: REMOVE MY STOLEN POPFLEX DESIGNS OFF YOUR SITE NOW.