I’m probably going to lose some people by saying this, but I think it needs to be said. I appreciate your feedback. I really do. However. Opening the door for feedback often results in being pushed for more. The thing is, if I try to design for everyone, I’m no longer designing for anyone. I’m […]
Got a comment asking for a “fuller coverage high waisted swim short that I can tuck my chicken cutlet booty into” annnnnd I’ve never seen chicken cutlets referred to in this way but I think the Popflex Sand Dollar Surf Shorts might help?? View this post on Instagram A post shared by Cassey Ho […]
I design things I love, for DOING the things I love. A little under a year ago, the ocean nearly took my life, but that didn’t make me stop loving it less. It only made me fall in love deeper, realizing its sheer power: equal parts beauty…and danger. I took my first-ever rashguard with me […]
Let me summarize this life update as a founder/ceo of a fashion brand prepping for its best swim launch ever in one word: INTENSE. View this post on Instagram A post shared by Cassey Ho (@blogilates) Within the span of just a few days we had our longest photoshoot ever (so many looks […]
Hey guys! Life update that isn’t really an update because I’m always telling you how busy and intense things are, and nothing has changed! Instead of finding a solution, I have been traveling all over and booked our longest photoshoot yet. I’m EXHAUSTED but its okay because all of that energy went into what might […]