Day: November 19, 2025

ICYMI, Popflex Superstretch Denim launched last week! It’s the stretchiest, comfiest denim EVER. We designed 4 different silhouettes in 2 washes and they’re all soooo good. The Try-On Crew is here to show us how the Straight Leg Jean in the light wash looks irl! Let’s try on the Superstretch Straight Leg! I asked our […]

Why do I look so much better in the Cloud Hoodie than some random oversized hoodie? Science Here’s the science behind the fashion. SHOP CLOUD HOODIES 1. The shoulder seam The basic grey hoodie has a higher placement on the shoulder seam, which makes my shoulders look more narrow and makes me look uptight. The […]