ICYMI, Popflex Superstretch Denim launched last week! It’s the stretchiest, comfiest denim EVER. We designed 4 different silhouettes in 2 washes and they’re all soooo good. The Try-On Crew is here to show us how the Straight Leg Jean in the light wash looks irl! Let’s try on the Superstretch Straight Leg! I asked our […]
Why do I look so much better in the Cloud Hoodie than some random oversized hoodie? Science Here’s the science behind the fashion. SHOP CLOUD HOODIES 1. The shoulder seam The basic grey hoodie has a higher placement on the shoulder seam, which makes my shoulders look more narrow and makes me look uptight. The […]
to fit was to fit in but my body broke the rules red lines on soft skin the price one pays for cool birthed by utility survived by individuality you’ve known them your whole life but not with this audacity What am I? What started as tough workwear for miners and cowboys has now turned […]
Can’t believe I’ve been making planners for 13 years!? Look at all my babies! Ready to see what 2026 looks like? Let’s walk through the 2026 Fit Planner View this post on Instagram A post shared by Cassey Ho (@blogilates) SHOP 2026 FIT PLANNER First, choose your cover You can choose from two […]
Invited our most loyal POPFLEX customers to our first ever private brand dinner – we’re calling it “Girl Dinner” – and not only did we share mocktails and good food…I also shared a really big secret You’ll find out in a couple weeks don’t you worry. View this post on Instagram A post shared […]