Life lately has been…. INTENSE

Let me summarize this life update as a founder/ceo of a fashion brand prepping for its best swim launch ever in one word: INTENSE.

Within the span of just a few days we had our longest photoshoot ever (so many looks we had to begin at 6am ), I met Jackelyn to scout out a potential location for this year’s team retreat and almost fell and died in a waterfall, and I visited our brand new Popflex design studio.

We wrapped up a crazy few days with a Girl Dinner in Atlanta. This is a really special invite-only event we do for our top customers. These are so fun because it’s an opportunity to get to know you while we eat good food! Sometimes I share secrets too .

It was a crazy few days and my body is tired, but my heart is fulfilled.

Omg and we made a music video because WHY NOT and it seemed like the most appropriate way to introduce Swim 2026.

Enjoy!