Unhinged Things I’ve Done to Grow My Brand

What may be unhinged to others is just doing what needs to be done, to me.

1. I used to take bed sheets out on the street and take photos.

2. I used to look up all of our customers on Facebook and friend them.

3. I once used the Apple Store as a way to farm for views.

4. I still film, edit, write, voice over, and do everything to produce my short-form videos that you see on IG, TikTok and YouTube. It takes 10 to 13 hours PER video.

Can’t believe it’s been 10 years of growing Popflex and 17 years since I got my first sale. I still haven’t totally figured out the whole work-life balance thing, and I’m not really sleeping… and I know that’s not healthy. BUT as for the other unhingedness, I’ve learned that sometimes you just have to do what you need to do to get yourself to the next stage. As long as you’re having fun, it will work out if you want it bad enough.