Let’s DIVE into POPFLEX Swim 2024!
Guys, the drop has dropped. Introducing, POPFLEX Swim 2024!!!
AHHH! Summer is officially here!!!
I took all your feedback from our first swim drop last year, meshed it with new ideas (and more cup sizes), and guys, our 2024 POPFLEX Swim Collection is our mermaidiest dreamiest drop yet!
As always – these pieces aren’t just for sitting pretty, they’re made for play!
Silhouettes for ALL bodies
For 2024, we have 16 silhouettes: Some that we loved last year (with a few improvements!) plus brand new designs. The goal? Create a silhouette for every body type, more cup sizes than EVER, and coverage options for every comfort level.
WE ARE NOT DREADING SWIMSUIT SHOPPING EVER AGAIN, OKAY?!
Choose your cheekiness!
Different bodies and comfort levels require OPTIONS. So I designed five bikini bottoms with different rises, cuts, and cheek coverage. Here they are, in order from most to least cheeky:
Sunshine Scoop Ultra Cheeky
Low Tide Super Cheeky
Crisscross Hourglass Cheeky
High Tide Cheeky
Sand Dollar Surf Shorts
When you shop, look for this guide in the product description to see how the bottom is cut to sit on your waist, hips, and booty. Hopefully, this helps you find the perfect fit!
Ooooh and one other major change from last year! I brought back the Boardwalk Bombshell One Piece because duhhh we love her. BUT I also added a mid-coverage option in black if you’re looking for something with MORE coverage than the original.
The bikini tops
You asked for more cup sizes, so that was at the top of the list when the design team and I went to the drawing board for Swim 2024. We set out to include up to G-cup and I have to say, it was not easy. BUT WE DID IT.
The Boardwalk Bombshell Bikini Top and Boardwalk Bombshell One Piece are available in cup sizes A-G and all of the tops range from sizes XXS to 3X.
Which style are you loving? Super feminine Bombshell, the mermaid-like Siren Sweetheart, the timeless Coastline Cap Sleeve, or classic Sandbar Strapless?
The Reef Romper
Ummmmmm HOWWWWW are we currently living in a Sabrina Carpenter me espresso moment when I designed this vintage 50’s inspired swim piece over a year ago!?!? I don’t follow trend reports or anything…just my heart (no really) so this is a complete surprise!
First of all LOVE our lil polly pocket singer, second of all, when you guys asked for coverage – I was on it immediately. But I didn’t wanna do diaper frump town USA coverage ya know? I wanted something classy, something feminine, something exactly like what eventually became the Reef Romper you see here!
The fabric is so smooth and soft…there are pockets…there’s adjustability and snatchability…it’s lined bc no one wants a see thru swimsuit…and guys, I say coverage while still looking cute has been officially accomplished.
The final layer
THE MOST STUNNING COVERUPS. Are you ready?
You’re not ready.
The Mermaid Mesh Coverup Dress comes in two colors: Black and Coconut Cream. She’s stunning!
Next we have the I Need A Vacation Shirt Dress, which you probably remember from last year! This year, it comes in 3 colors: Black, Pink Lavender, and Coconut Cream. Wear it breezy and open, or with a belt to accentuate your waist.
Everyone needs a simple sarong. The Minimoon Short Sarong is made with 100% sheer cotton and comes in one size that can be tied to fit just the way you like it. Choose from coconut cream or pink lavender!
Guys…we did a SWIM SHRUG! The mesh gives light and airy coverage, adding a little edge to your swim look instead of covering it up. This one comes in black and coconut cream, in sizes XXS to 3X, as always!
That’s it for POPFLEX Swim 2024!!!
Don’t forget to grab a Superbag to carry all of your beach essentials!
Whew! Hope you loooooove!!! I can’t wait to see what you get.