ICYMI, Popflex Superstretch Denim launched last week! It’s the stretchiest, comfiest denim EVER. We designed 4 different silhouettes in 2 washes and they’re all soooo good. The Try-On Crew is here to show us how the Straight Leg Jean in the light wash looks irl! Let’s try on the Superstretch Straight Leg! I asked our […]
Why do I look so much better in the Cloud Hoodie than some random oversized hoodie? Science Here’s the science behind the fashion. SHOP CLOUD HOODIES 1. The shoulder seam The basic grey hoodie has a higher placement on the shoulder seam, which makes my shoulders look more narrow and makes me look uptight. The […]
to fit was to fit in but my body broke the rules red lines on soft skin the price one pays for cool birthed by utility survived by individuality you’ve known them your whole life but not with this audacity What am I? What started as tough workwear for miners and cowboys has now turned […]
Total Gym Yoga for Athletes: Power, Presence & Performance Maria Sollon, MS, CSCS, PES Yoga isn’t just for rest days or flexibility fanatics. For athletes, it’s a secret training tool that sharpens movement, deepens control, and builds long-term strength. This practice isn’t about nailing a handstand or folding into a pretzel. It’s about moving better, […]
If you make a habit of lifting heavy things it’s inevitable you’ll likely experience a few setbacks along the way. These can range anywhere from the “no big deals” (bloody shins from deadlifting, shoulder niggle) to the dire (disc herniation, explosive diarrhea). …or worse case, forgetting your squat shoes on squat day. Suffice to say: […]